If you are running a funeral home, it is time to know how to attract millennials or Gen Y to your business. With their own ideas and aspirations, this generation has changed how many businesses work and funeral homes are not immune to that. The millennials have bypassed the baby boomers as the largest living generation and by 2030, they will be 75% of the working population here in the USA. Marketing to millennials has bogged many companies and businesses; but if you can master these two strategies, it will help you a lot.
To start with, you have to be authentic to garner the interest of your potential millennial customers. Remember, this generation grew up when social media and allied technology bloomed; so, most of them will be found tweeting, liking, sharing, or blogging about their life and their experience. They have a very strong sense when it comes to detecting who is fake and who is authentic and will instantly scroll away or skip out if your outreach doesn’t pass that parameter. They strongly believe in passion and emotion and most of their judgment is based on that. So, how do you use that as a strategy to attract millennials? The cue is to capture which part of your service (the next time you are having one) moved them and which they criticized. Yes, it is true that funerals are a tragic event, but millennials are increasingly ok about talking about their loss and the emotions they are undergoing when they lose their loved one. They will not shy away from talking about it or expressing it when they are attending or have attended a funeral. You can use those love, sincerity, emotion of passion as the basis of your ad campaign. Such a campaign will go well with this generation.
Secondly, engage with them not only when they come to you for their funeral needs, but at all times. Millennials love experiencing life and they view death and funeral as inevitable experiences that life throws at you. This enjoyment of life also continues when they are online, which is why having social media accounts for funeral homes is so very important. Share with your audience the positive experiences that happen when you are arranging a funeral and your millennial audiences will love that. A great thing about this generation is, they are very brand loyal if they find the brand giving out a positive vibe. It includes not just how you are doing your business, but also how you are giving back to your local community or to the environment. Living an eco-friendly life is very important for a millennial, so as a funeral home director, you should be sharing your authentic stories/experience on implementing green alternatives in your funeral home. It can be anything from offering formaldehyde-free embalming to recycled papers and other items during service.
So, these are two important strategies to capture the attention of millennial customers. Once you have done that and offered them the experience that you promised, you will be their first choice whenever they have a need for a funeral home.
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